Similar to selecting your company’s name, selecting a domain name requires careful consideration. Your domain name is your online identity, so you should choose something that accurately describes your business and is also straightforward to market. The first thing that you should do before setting up your business is to buy a domain and hosting.
This is mainly because your website’s success is reliant on the domain name you choose. It could be challenging to modify your domain name later on without harming your brand or search engine results if you choose the incorrect one at first.
It may be difficult when you’re first starting out to come up with a memorable company name that also has an interesting domain name. To make it easier, the experts at BigRock have come up with some key pointers that will help you choose the right domain name.
Pro Tip 1: Keep the Domain Name Easy and Short
For online success, a domain name should be easy to type. If you use a complicated domain name, then customers may have a harder time discovering your website (example: express vs. Xpress). Furthermore, if your domain name is lengthy and difficult to type, there is a chance that buyers will mistype it or spell it incorrectly. The best sentences are succinct and uncomplicated. Use keyword phrases that adequately describe your business and the services you offer.
Pro Tip 2: Avoid Using Double Letters and Hyphens
Hyphens should never be used while registering a domain. Spam domains can be recognized by their use of hyphens. Thus, you don’t want to be associated with them. Hyphenated domains are also prone to mistakes. Users who don’t type the hyphen will likely end up on your competitor’s website if you choose a domain name with hyphens because the one you want is already registered. It will simply not help you with your reach. Thus, while you buy domain and hosting, make sure you avoid complicating the name.
Furthermore, it is a good idea to avoid domains with repeated letters because they increase the possibility that users may leave your site because of a mistake. Also, by removing multiple letters, you could make your domain more identifiable and easier to type.
Pro Tip 3: Make the Necessary Research and the Verification
Before registering a domain name, make sure there is no registered company with that name. Also, to reach out easily, make sure the name you’ve picked isn’t already in use by another company or covered by a trademark or other kind of intellectual property protection. It could result in a significant legal dispute that would cost you a lot of money and your domain!
Furthermore, if you have a local company, then think about including your city or state in the domain name to make it easier for local customers to find and remember.
Domain names trade easily. Thus, before finalizing your domain name, make sure that you check the domain name prices. So, pick your top domain names and register them right away. If you’re having problems locating a name that is available, then feel free to reach out to the experts in this domain.