Search Engine Optimization is essential to grow your business and get it on top of the search engine. If you have a website, you need SEO to optimize it to reach the top of SERPs. It is a continuous process, which is also versatile. As your business grows, there is a shift in your goals. Also, users’ perspective changes and search engines like Google are constantly changing their algorithm.
Thus, you need to work with the best SEO agency in India to ensure your SEO strategies are up to the mark. It will help you ensure you do not make any SEO mistakes that can cause penalization for your business.
Thus, it is best to hire an SEO agency to help draft an SEO campaign for you. However, some people do not. Irrespective of whether you hire an SEO agency or not, here are 6 SEO mistakes you need to ignore if you want to save yourself from penalization.
Mistake 1: Buying Links
When you buy bad links and too many at that, you may face penalization. Google and other search engines may see this action as manipulation. It is a manipulation of the algorithm for securing a higher ranking. Thus, it is best to work on getting organic links. Or at least not buying bad links a lot.
Mistake 2: Misusing the H1 Tags
H1 tags are a highly essential part of your content. Firstly, it provides a structure to your content that makes it look presentable. Also, it helps the search engine understand what your content or page is all about.
However, people can start misusing the H1 tag by using it incorrectly or excessively. When you do that, it comes across as trying to get a better ranking and traffic by manipulating the algorithm. Thus, restrict using the H1 tag excessively. Furthermore, using it properly helps your website with organic traffic and ranking.
Mistake 3: Overstuffing Keywords
Every other person you talk to will suggest writing as many keywords as you can in content. According to them, that will get the attention of the search engine and help you rank better. It does get attention from search engines but in a negative light. If they see content stuffed with keywords, search engines will flag it as content written poorly. So, neither your content will see the light of the day, and you get penalized too.
Mistake 4: Spinning the Articles
When you publish spun articles, it can be troublesome for you. Not only can search engines penalize you if they figure out that you are spinning articles, but it can lead to legal troubles with the original writer.
Thus, ensure that you always write new content. If you are working with writers, make sure they know this rule. Otherwise, you may have to pay a high amount for it.
Mistake 5: Using Duplicate Content
There are thousands of blogs on literally every topic out there. However, you can still add something new or valuable to that content. You do not have to copy or write duplicate content on your website. If you do so, search engines will penalize you by throwing you on the 100th page of SERPs. And from there, no customer will ever be able to find you.
Thus, always try to write something new & valuable for your blog or website.
Mistake 6: Trying to Hide Sponsored Link
If your website has a sponsored link, don’t hide this fact. It is not against the law to have a sponsored post. Though, hiding them is against the rule. To ensure this does not lead to penalization, follow the nofollow sponsor link rule.
Clues your website is penalized:
- Your website is not ranking even on your brand name.
- If you were enjoying ranking on the first page of SERPs, but now you are slipping back to the later pages , it’s a giveaway that your site is penalized.
- There is no evidence of your site existing in Google’s cached search-results
Google started changing its algorithm in 2000. Since most traffic comes from Google, you need to avoid these SEO mistakes to avoid penalization.