As publisher, DiDio was one of the main figures behind DC’s 2011 line-wide relaunch “The New 52,” which saw the company provide a contemporary make-over to its entire superhero back catalog. Initially a sales success, both sales and buzz faded to the point where 2016’s subsequent line-wide relaunch, under the banner “DC Universe Rebirth,” restored many elements dropped in the reboot.
DiDio’s departure comes ahead of an announced further relaunch of the DC comic book universe that would restore even more elements removed as part of the 2011 reboot, as teased at New York Comic Con last year. While that project has not been officially announced, certain stories that reportedly tie-in have been, including DC’s Free Comic Book Day release Generation Zero: Gods Among Us. It’s unclear if plans for this relaunch will be delayed or cancelled in the wake of this news.
Since stepping into an executive role at the company, DiDio has served as DC’s public face at conventions and public events, and has worked to champion not only the company as a whole but specifically the comic book division — and comic book specialty market — as being integral to DC’s success on an ongoing basis. DiDio was also part of the push to expand DC’s publishing reach into Walmart and Target via exclusive 100-Page Giant issues, an initiative that proved so successful that the issues were expanded to the comic store market.
Throughout his tenure at DC, DiDio has worked as a writer on multiple properties, including The Phantom Stranger, The Outsiders and Sideways. At time of writing, his Metal Men mini-series with artist Shane Davis is midway through a projected 12-issue run.
With DiDio’s departure, Jim Lee becomes sole publisher at DC, in addition to his role as the company’s chief creative officer, a position he’s held since June 2018.